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The Presentations You Make
The manner in which you present your research efforts to clients can make all of the difference in their reactions in your recommendations. Too often, all of the effort that we have placed into our...
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The Travel Agents With Whom You Work
As I sometimes do, I stopped in to visit with a travel agency the other day. I always look forward to the opportunity. I learn something every time. This time, however, what I saw was a good example of...
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Important Marketing Observations: Knowing and Communicating Your Message
This week we are looking at 10 fundamental marketing principles that will provide a basis for consistent and successful marketing efforts. Today’s two principles are perhaps the most important of those...
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Brand Building for Travel Agents – Communicating Your Brand
We are devoting this week to the concept of branding your travel agency. A brand is a short cut – when your brand is strong, clients and potential clients that have been exposed to your brand will...
View ArticleA 2012 Marketing Plan – Examine Your Points of Contact
Loosely defined, our points of contact are those points at which a client can form an impression of our travel practice. Points of contact range from our logo and business cards, to our presentation...
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Professional Appearances – E-mail Etiquette
While it may be true that you only have one opportunity to make a first impression, you have countless opportunities to communicate your brand to existing and potential clients. This week, TRO’s 365...
View ArticleSizing Up Your Competition
Here’s the bad news: you have more competition than you think. Here’s the good news – you can effectively compete. Keep in mind that carrying the proper attitude about your competition is important....
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Dress Up Your Emails!
There are few travel consultants who do not make heavy use of email to stay in touch with their clients. Marketing collateral is delivered by email. Presentations, itineraries and thank you notes all...
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The Tools With Which You Work
Whether you are an agent in a storefront agency with a large group of travel agents and business development specialists, or whether you are a sole proprietor, you have a team to assemble. You require...
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Examine Your Points of Contact
Most travel agencies pay a great deal of attention to the brand image they project in their advertising. An advertisement printed in a magazine or newspaper gets a rare amount of attention from...
View ArticleExamine Your Points of Contact
If you want a good idea of how others see your image as a travel consultant, look at all of your “points of contact” – those places where the client comes into contact with your image. Look at your...
View ArticleYour 2009 Marketing Plan: Understanding Your Objectives
TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever. Yesterday, we...
View ArticleYour 2009 Marketing Plan: Points of Contact
TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever. Now that we...
View ArticlePoints of Contact: Business Letters for Travel Agents
Yesterday, we opened a discussion about points of contact – places where clients encounter your branding. One of the most neglected points of contact is the business letter. So many travel agents now...
View ArticleExamine Your Points of Contact
If you want a good idea of how others see your image as a travel consultant, look at all of your “points of contact” – those places where the client comes into contact with your image. Look at your...
View ArticleYour 2009 Marketing Plan: Points of Contact
TRO is devoting the next few weeks to assisting agents in developing a 2009 Marketing Plan. Follow along with us each day to gain the traction you need to make 2009 your best year ever. Now that we...
View ArticlePoints of Contact: Business Letters for Travel Agents
Yesterday, we opened a discussion about points of contact – places where clients encounter your branding. One of the most neglected points of contact is the business letter. So many travel agents now...
View ArticleDress Up Your Emails!
There are few travel consultants who do not make heavy use of email to stay in touch with their clients. Marketing collateral is delivered by email. Presentations, itineraries and thank you notes all...
View ArticleExamine Your Points of Contact
Most travel agencies pay a great deal of attention to the brand image they project in their advertising. An advertisement printed in a magazine or newspaper gets a rare amount of attention from...
View ArticleThe Travel Agents With Whom You Work
As I sometimes do, I stopped in to visit with a travel agency the other day. I always look forward to the opportunity. I learn something every time. This time, however, what I saw was a good example of...
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